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Mercedes B-Class Launch Event, Beijing 2009

2012-08-10 1 0 Vimeo

For the launch event to introduce the new Mercedes B-Class in Asia we produced a 3D projection on the car with a semicircular screen behind it.The stationary car was able to be filmed in 3D in various landscapes and driving situations shown on the semicircular screen behind it. We developed these novel projections in cooperation with the Cologne-based technology company coolux GmbH and created a totally new and unusual sense of space. Credits Client: Daimler Benz AG, munich live communications Concept: Andree Verleger, Guido Gesell Production: congaz Animation Director: Lars Barth, Danijela Indjic 3D/SFX: Uwe Malorny, Jakob Saretz, David Baker

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