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Pepsi Tag-On "BigPicture"

2012-08-10 1 0 Vimeo

We joined forces with BBDO Düsseldorf to develop and produce another cinema tag-on for Pepsi. The main objective was to create visual aesthetics in harmony with the commercial "Wordplay" by Imaginary Forces and communicating the message "REFRESH YOUR WORLD". The result was a dynamic rollercoaster-style tracking shot using animated 3-D and 2-D illustrations in the Pepsi blue room. Credits Client: PepsiCo Deutschland Agency: BBDO Production: congaz 3D/Motiongraphics: Daniel Wichterich Animation Director: Carsten Bolk (BBDO), Jake Shaw (BBDO), Danjiela Indjic

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